LR01 BK ’70s 66 TYPE FIVE POCKET DENIM

The LR01 was the first jean launched by Superstitch, coinciding with the opening of our rue Racine permanent production shopfront. We believed that this was the most fitting choice for our inaugural product. Among all vintage jean archetypes, the 1972 – 1974 501 ’66s type is the most classic and timeless — a fundamental jean construction that suits both men and women of every body type and lifestyle.

This classic jean was the result of one and a half year of development, with the first production completed just as the world locked down during the Covid-19 pandemic. Despite this, this initial small production of 100 pieces was sold out within just two months of launch. Since then, the LR01 has become an icon of the brand, remaining one of its staple offerings, and continues to be coveted by our global customers.

Now, several years after its first release, the LR01 returns in an entirely new evolution, focused on its most essential element: the fabric. The redevelopment process took months of collaboration with Okayama artisans to bring the LR01 ever closer to the spirit of its 1972 – 1974 inspiration period, while preserving its form as the brand’s defining staple. The new fabric is woven at low tension using a legendary original Toyoda GL9 shuttle loom to produce a denim that feels alive, tactile, and rich with irregularity.

This final version of the LR01 also includes other new details including newly developed buttons and a new paper patch.